Management of the creative industries ; Le management des industries créatives
Management and Creation. Le bel oxymore! The combination of these terms conflicts with our views, as it spontaneously refers to ideas on the one hand of standardisation, stability, control, and on the other of singularity, transgression or uncertainty. However, this semantic opposition cannot hide the fact that these universes have cohabited and approached, particularly since Richard Caves' introduction of the term 'creative industries 1' (2000) and numerous but fragmented research, which has focused on a better understanding of the organisation and management of these industries in a wide variety of theoretical and methodological approaches. This introductory article seeks to affirm or reaffirm the relevance of the category of "creative industries" to management research. He developed the idea that companies operating in these industries were confronted with an idiosyncratic manageral paradigm based on three structural specificities: differentiation on the basis of originality, abundance and subjectivity of the designer. The category is relevant, and sectors that may appear to the anpods of other video and perfume games, great cuisine and music, publishing and fashion, live performance and architecture. have a common DNA. That the category is relevant must not, however, obscure its variety. It appears, in the list just set out, in the methods of dissemination and in creative materials, which structure this aggregation of industries. It manifests itself around two other fault lines. On the one hand, while these companies are part of a specific managerial paradigm, they do so in a more or less proactive, more or less conscious way, leading to 'opposite worlds' within these industries, which may tend to polarise. On the other hand, even if there is a ; International audience ; Management and Creation. Le bel oxymore! The combination of these terms conflicts with our views, as it spontaneously refers to ideas on the one hand of standardisation, stability, control, and on the other of singularity, transgression or ...
